Guffipedia

Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Affordable portable lifestyle beverage

Translation into plain English Bottle of water

Perpetrator Food industry analyst

Usage example “It became an affordable portable lifestyle beverage in the last 20 years.”

Lucy’s commentary To call something free “affordable”, and something that is necessary for life itself a matter of “lifestyle”, represents award-winning idiocy and verbosity.

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