Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Data lake
Translation into plain English Database
Perpetrator Suncorp
Usage example “Over the coming years, the development of the optimised platform will focus on… capturing information in a central data lake and drawing insights to inform business decisions for the benefit of customers.”
Lucy’s commentary If I don’t want data in a bucket, I want it even less in a lake. A lake is too big - and a platform has no place anywhere near it.
