Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
De-grow
Translation into plain English Shrink
Perpetrator Religare
Usage example "Ebitda de-grew by 23.3 per cent"
Lucy’s commentary This heroic description by a Religare analyst of a big drop in profits at United Spirits was a prize-winning example of a negative-dressed-up-as-a-positive.
