Guffipedia

Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Suggest your own entry
Going forward

Translation into plain English Redundant

Perpetrator Brady Dougan, Credit Suisse

Usage example "There's a lot of liquidity out there ready to actually move into situations where there is value and where there's viewed to be value going forward."

Lucy’s commentary Mr Dougan managed no fewer than four "going forwards" in one brief interview with the Financial Times. In each case the words attached themselves to the most stupid of utterances. "There's a lot of liquidity out there ready to actually move into situations where there is value and where there's viewed to be value going forward," he said. If I translate this into plain language it means: "There is money in the market ready to be used to buy things that people consider undervalued." And then you see what nonsense it is.

Tweet this