Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Iconicity
Translation into plain English Meaningless
Perpetrator Qvartz management consultancy
Usage example "ICONICITY is a self-invented word hinting at our determination to deliver iconic moments with our clients and each other. Iconic moments are the everlasting images that clients and colleagues see before them when asked to describe QVARTZ."
Lucy’s commentary Finalist, Martin Lukes Creovation Cup 2013.
