Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Sweat the footprint
Translation into plain English Work harder
Perpetrator Tony O'Neill, Anglo American (spotted by Charles Mercey)
Usage example "We must sweat the footprint greatly to compete."
Lucy’s commentary Both "sweat"- as in sweat the small stuff - and "footprint" - as in where/to whom we sell things - are ugly. But to put them together to create a malodorous concoction of smelly feet is greatly special.
