Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Tough choices
Translation into plain English You're fired
Perpetrator Satya Nadella, Microsoft
Usage example "We will need to innovate in new areas, execute against our plans, make some tough choices in areas where things are not working and solve hard problems in ways that drive customer value."
Lucy’s commentary This is the latest CEO euphemism for firing people, and is one of the most disingenuous. "Tough choices" implies this-hurts-me-more-than-it hurts-you, while at the same time suggesting the CEO has automatically made the right choice - the non-firing option would be even worse.
