FT Business Book of the Year

Best business books

All the books listed for the Financial Times and McKinsey Business Book of the Year Award

The Long Tail by Chris Anderson

The Long Tail

The main thing is that Anderson explores his chosen field very thoroughly, and writes easy and approachable prose. Those with limited interest in American popular music might be advised to skip bits. But you cannot have everything, let alone a theory to cover it. — Read the complete FT review


In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses – the endlessly long tail of that same curve.