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Zoom by Iain Carson, Vijay Vaitheeswaran


Zoom is the book Jeremy Clarkson might write if he suffered a Damascene conversion at the wheel of his Ferrari and then spent 10 years studying environmental policy. — Read the complete FT review


“Oil is the problem. Cars are the solution.”

Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.

We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit’s reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don’t adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.

In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before.

Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons-Carson and Vaitheeswaran explain:

  • How Toyota became the world’s largest automaker through innovation and superior performance.

  • Why American politicians have, for decades failed to address our energy issues and global warming-and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible.

  • How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio-fuels, and digital technology.

As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.