Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Chief manifesto catalyst

Translation into plain English Impossible to say

Perpetrator Danone

Usage example "As a core part of this roadmap to strengthening the economic and social impact of its growth, engaging Danone's 100,000 employees, Danone has decided to create a 'Manifesto' to underpin the way the company intends to deliver its mission. As Chief Manifesto Catalyst, Lorna Davis will play a key role in supporting and coordinating the establishment of the Manifesto across Danone's teams, and local communities the world over, with a view to maximize the potential of this process to catalyze bottom-up innovation."

Lucy’s commentary One of the finest job titles sent to me in 2015, but ultimately beaten by "master expert".

Related: Master expert

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