Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Chief manifesto catalyst
Translation into plain English Impossible to say
Perpetrator Danone
Usage example "As a core part of this roadmap to strengthening the economic and social impact of its growth, engaging Danone's 100,000 employees, Danone has decided to create a 'Manifesto' to underpin the way the company intends to deliver its mission. As Chief Manifesto Catalyst, Lorna Davis will play a key role in supporting and coordinating the establishment of the Manifesto across Danone's teams, and local communities the world over, with a view to maximize the potential of this process to catalyze bottom-up innovation."
Lucy’s commentary One of the finest job titles sent to me in 2015, but ultimately beaten by "master expert".
