Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Suggest your own entry

Translation into plain English Choose

Perpetrator Dick Costolo, Twitter

Usage example "As we iterate on the logged out experience and curate topics, events, moments that unfold on the platform, you should absolutely expect us to deliver those experiences across the total audience and that includes logged in users and users in syndication."

Lucy’s commentary This word is fine as a noun to refer to a man of the cloth, and fine as a verb to describe the work of someone of considerable taste who puts on exhibitions in art galleries. It is not fine at all if it refers to an algorithm that selects some banal tweets over others. It is even less fine if what is being curated are "moments". These have recently become the trendiest period of time, though by definition they only last for a moment, and so can't be curated at all.

Related: IteratePlatformOptionality

Tweet this