Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Data lake

Translation into plain English Database

Perpetrator Suncorp

Usage example “Over the coming years, the development of the optimised platform will focus on… capturing information in a central data lake and drawing insights to inform business decisions for the benefit of customers.”

Lucy’s commentary If I don’t want data in a bucket, I want it even less in a lake. A lake is too big - and a platform has no place anywhere near it.

Related: Stretch one’s data bucket

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