Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Deepen food to go leadership
Translation into plain English Sell more sandwiches
Perpetrator Greencore
Usage example “We will deepen our leadership of food to go by investing for growth with our existing customers and by expanding our offering to serve new customers, new channels, and in adjacent food to go categories.” (Spotted by Paul Dunne)
Lucy’s commentary Sandwiches do not need leadership. They are sandwiches. And even if they did they certainly don’t need deep leadership. That something so honest and simple should be talked about in such an elaborate ugly way makes me want to weep.
