Guffipedia

Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Deliver the best People Flow experience

Translation into plain English Build lifts and escalators

Perpetrator Kone

Usage example “KONE – dedicated to People Flow already for 100 years. KONE celebrates today its journey of a century. As an industrial engineering company, the company has been involved in many diverse businesses, but always maintaining the elevator and escalator business as its main focus. It has become an industry leading company with innovative, safe and eco-efficient solutions to deliver the best People Flow experience." (Spotted by David Jackson)

Lucy’s commentary This is such a useful addition to the English language that its spurious use of upper case can be forgiven. Next time you are stuck in a lift studiously avoiding the eyes of the people who are wedged against you, tell yourself you are having a People Flow experience, and all the frustrations will slide away.

Related: Sustainable mobility solutionEntrance solution

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