Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Deliver
Translation into plain English Transport
Perpetrator Royal Dutch Shell
Usage example "Royal Dutch Shell on Thursday said it was “in a delivery window for new growth” as it reported a substantial rebound in profits for the third quarter and rising production."
Lucy’s commentary Best Combination of Weasel Words 2010. The overused “deliver” and “window” – which are only acceptable when referring to something that can be transported in a van or to something you can see through – are combined by Royal Dutch Shell to create something entirely opaque.
