Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Translation into plain English Transport

Perpetrator Royal Dutch Shell

Usage example "Royal Dutch Shell on Thursday said it was “in a delivery window for new growth” as it reported a substantial rebound in profits for the third quarter and rising production."

Lucy’s commentary Best Combination of Weasel Words 2010. The overused “deliver” and “window” – which are only acceptable when referring to something that can be transported in a van or to something you can see through – are combined by Royal Dutch Shell to create something entirely opaque.

Related: Growing and winning (the Shell song)

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