Guffipedia

Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Demise

Translation into plain English You're fired

Perpetrator HSBC

Usage example "The bank will be demising the roles of 942 relationship managers."

Lucy’s commentary In "demising", HSBC has done the impossible and invented a euphemism for firing people that is harsher than the real thing. It made it sound as if it were not merely sacking staff - it was exterminating them.

Related: DisestablishClearer line of sightFurther enhance the customer experienceOptimized footprintUpgradeTough choices

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