Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Translation into plain English Product or service

Perpetrator Stephen Elop, Microsoft

Usage example "We are the team creating the hardware that showcases the finest of Microsoft’s digital work and digital life experiences."

Lucy’s commentary Avoid the word "experience". Not only is it the most fashionable of all management buzz words, it is misleading. An experience is something that leaves an impression on you; everyday activities ought to do no such thing, or we would all be exhausted within minutes of waking up. Using your phone, except perhaps when it's brand new, should not be an experience. I do not want the "device experiences" or even less the "digital life experiences", that Mr Elop is trying to "showcase" to his customers.

Related: MissionAlignTough choices

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