Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Game-change
Translation into plain English Change
Perpetrator Tim Armstrong, AOL
Usage example "The deal will game-change the size and scale of AOL's opportunity."
Lucy’s commentary Tim Armstrong is my favourite CEO. I can't think of anyone else who has provided me with such rich and varied copy over the years. Since he took over at AOL in 2009 he has got into assorted scrapes, taken off his shoes, put his foot in his mouth, lost his rag, offended mothers, fired someone in public, thrown his weight around, talked a blue streak of guff - while at the same time making more money for shareholders at every turn.
