Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Go-forward scenario

Translation into plain English The future

Perpetrator Tim Armstrong, AOL

Usage example "This deal, we feel, is the right deal to go forward. In the go-forward scenario, we plan on doing the deal with Verizon."

Lucy’s commentary A double helping of "going forward" in a perfectly circular arrangement of pure nothingness.

Related: Step changeGame-change

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