Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Human experience company

Translation into plain English Media-buying agency

Perpetrator Starcom MediaVest

Usage example "Starcom MediaVest Group of Greater China, in its mission to transform into a Human Experience Company, today unveils Yangtze Study, a massive research effort that offers real human insights about Chinese consumers in lower-tier cities across the country."

Lucy’s commentary Management bullshit, it seems, has finally arrived in the People's Republic.

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