Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Human experience company
Translation into plain English Media-buying agency
Perpetrator Starcom MediaVest
Usage example "Starcom MediaVest Group of Greater China, in its mission to transform into a Human Experience Company, today unveils Yangtze Study, a massive research effort that offers real human insights about Chinese consumers in lower-tier cities across the country."
Lucy’s commentary Management bullshit, it seems, has finally arrived in the People's Republic.
