Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Translation into plain English Repeat

Perpetrator Dick Costolo, Twitter

Usage example "As we iterate on the logged out experience and curate topics, events, moments that unfold on the platform, you should absolutely expect us to deliver those experiences across the total audience and that includes logged in users and users in syndication."

Lucy’s commentary In real life this means something mundane - to repeat. I remember doing iterations in maths, and they were not fun. Google made the word cool with its "launch and iterate" edict, and now every company in Silicon Valley and beyond abuses it. Iteration is invoked every time anyone wants to give the idea they are creative and smart, and are working jolly hard.

Related: PlatformCurate

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