Translation into plain English Socks
Usage example “With the development of our new functional men‘s stock line ‘Life Performance Solutions’, FALKE has succeeded in innovatively applying future-oriented textile technologies, with positive impacts on health and everyday performance.” (Spotted by Shirley Fairall)
Lucy’s commentary A few years ago Speedo renamed a swimming cap a “hair management system.” Falke has gone way beyond this in claiming the humble sock will somehow provide a solution to life performance. It’s a shame that Falke has got so ahead of itself. It makes rather good socks that are worth the extra money as they don’t go bobbly in the washing machine.