Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Loving the client
Translation into plain English Banker self-love
Perpetrator Jimmy Lee, JPMorgan Chase
Usage example "Call a client and tell them you love them - that we are there for them - that we are in this for the long term - not the next piece of business - for the duration - forever. They won't forget that you made this call."
Lucy’s commentary The late Jimmy Lee's 2003 memo was possibly the high watermark of corporate idiocy. Explicable - if not excusable - on the grounds that bankers were so high on vanity and money that they felt like God, and God loves everyone. I agreed 110 per cent with the last bit though. Clients certainly would not have forgotten the phone call.