Translation into plain English Fictional former CEO of a-b glöbâl and spoof FT columnist, inventor of Integethics™ and Creovation™, co-author of Who Moved My Blackberry? (with Lucy Kellaway). Died when his parachute failed to open during a team-building skydive in 2005
Perpetrator Lucy Kellaway, Financial Times
Usage example "One of the very valid points that many of you have made is to ask if this project is about integrity or about ethics. The answer is that both are vital to our journey. And that is why I have come up with an exciting, totally original new concept called Integethics that will allow us to leverage the entire ethical footprint across the board."