Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Optimized footprint

Translation into plain English You're fired

Perpetrator Citi

Usage example "These actions will result in increased business efficiency, streamlined operations and an optimized consumer footprint across geographies."

Lucy’s commentary Winner, Best Euphemism for Firing People, 2012. In a year when many got rid of staff by "consolidating leadership", this was a deft way of hiding the fact that it was axing 1,100 people. This makes the old sacking euphemism of "right-sizing" look rather respectable.

Related: DemiseDisestablishClearer line of sightFurther enhance the customer experienceUpgradeTough choicesLadder off

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