Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Optimized footprint
Translation into plain English You're fired
Perpetrator Citi
Usage example "These actions will result in increased business efficiency, streamlined operations and an optimized consumer footprint across geographies."
Lucy’s commentary Winner, Best Euphemism for Firing People, 2012. In a year when many got rid of staff by "consolidating leadership", this was a deft way of hiding the fact that it was axing 1,100 people. This makes the old sacking euphemism of "right-sizing" look rather respectable.
