Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Translation into plain English Service

Perpetrator Dick Costolo, Twitter

Usage example "As we iterate on the logged out experience and curate topics, events, moments that unfold on the platform, you should absolutely expect us to deliver those experiences across the total audience and that includes logged in users and users in syndication."

Lucy’s commentary A platform is a horizontal raised surface, it is not Twitter.

Related: IterateCurate

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