Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Reset expectations about the trajectory of one’s opportunity

Translation into plain English Things are not going as well as expected

Perpetrator Nick Parker, Tungsten Corporation

Usage example "Tungsten is making progress, achieving strong revenue growth and concluding encouraging customer renewal agreements, even as it resets expectations about the trajectory of its opportunity.” (Spotted by MrContrarian)

Lucy’s commentary This succeeds by being so long-winded that most people will stop reading it; those who stick with it may be hoodwinked into thinking something positive is happening and that anything negative was outside its control. A company can’t be blamed for the trajectory of its opportunity, can it?

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