Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Translation into plain English Person

Perpetrator APCO Worldwide

Usage example "The research also discovered a new set of influencers called stakebrokers, a group of highly engaged individuals who act and think in ways that differentiate them from traditional influencers. Stakebrokers engage with companies from the perspective of, and with the interests of, all of the different traditional stakeholder groups simultaneously: consumers, community members, environmentalists, policy influencers, employees and investors. From their 360-degree view, stakebrokers are highly engaged and influential individuals and broker information and influence to both the masses and elites."

Lucy’s commentary The only good thing about this is that these “highly engaged individuals” were formerly described as “thought leaders”. Perhaps with the advance of the stakebroker, the dreaded TL will be in retreat.

Related: Architect of change

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