Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Stretch one’s data bucket

Translation into plain English Watch video on a phone more cheaply

Perpetrator John Legere, T-Mobile

Usage example “We invented Binge On to provide customers with an easy and effective way to stretch their data bucket.” (Spotted by Ernest Fairley)

Lucy’s commentary I’ve never felt the need of a bucket to keep my data in. But if I did I would choose one made of plastic or metal, not given to stretching. However I congratulate T-Mobile on spotting an affinity between bingeing and buckets. When one engages in binge drinking, what one is in need of is a sick bucket.

Related: Data lake

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