Translation into plain English Work harder
Perpetrator Tony O'Neill, Anglo American (spotted by Charles Mercey)
Usage example "We must sweat the footprint greatly to compete."
Lucy’s commentary Both "sweat"- as in sweat the small stuff - and "footprint" - as in where/to whom we sell things - are ugly. But to put them together to create a malodorous concoction of smelly feet is greatly special.