Lucy Kellaway’s dictionary of business jargon and corporate nonsense
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Through the lens of humanity

Translation into plain English Empty phrase

Perpetrator Howard Schultz, Starbucks

Usage example "Innovation is the force that will continue to drive our business and enable us to expand and increase revenues and profits – always through the lens of humanity – long into the future."

Lucy’s commentary Howard Schultz is a superb peddler of drivel, and this example shows why "human" beat "journey" to be the word of the year in the 2015 Golden Flannel Awards.

Related: The Human Age

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