Guffipedia
Lucy Kellaway’s dictionary of business jargon and corporate nonsense
Visibility
Translation into plain English Clarity
Perpetrator Mark Foster, Accenture
Usage example "Wanting to give you continued visibility of our growth platform agenda."
Lucy’s commentary Visibility is the latest thing in business. Companies and executives all crave it but, until last week, I didn't know that growth platform agendas were after it too. What is he saying here, I wonder? I think, though couldn't swear to it, that he wants to tell his colleagues how the company plans to make more money.
