Ten Years Out

From massive migration to prying governments, businesses will have to weather startling changes over the next decade

It can be difficult, when assailed daily by news of populism, terrorism and cyber hacking, to look to anything beyond the next crisis. Yet business leaders need to focus on the future. What, for example, does it mean for employers that by 2027, Africa’s population will have grown by a third and Europe’s will have flatlined? How will companies cope when governments expect them to gather more staff data and play ever larger roles in enforcing tax laws?

In Ten Years Out, four senior FT journalists outline what they see as the biggest challenges that no chief executive will be able to ignore. They also provide some tips on how companies can best prepare themselves for the changes that are coming.

Gideon Rachman, chief foreign affairs commentator, writes about migration, while James Kynge, emerging markets editor, points out that China will become dominant not just economically but in technology.

Vanessa Houlder, tax correspondent, points to a structural change in the role of the corporation: from private business to public enforcer. Finally, Richard Waters, West Coast editor, thinks that artificial intelligence applications will be as ubiquitous as electricity is today, but he warns of ethical dilemmas for businesses.

I. Migration: millions on the move

Migrants standing on a rubber boat during a rescue operation in the Mediterranean Sea

Migration — legal and illegal — will be a central concern for western politicians over the next decade or more, and western businesses will find it hard to steer clear of the controversy.

To understand the pressures, you simply need to look at some global demographic trends, as well as the impact of climate change on countries susceptible to drought.

The population of Africa, for example, is currently around 1.2bn but is projected to reach nearly 1.6bn in 10 years and to more than double to over 2.5bn by 2050, according to UN data.
By contrast, Europe’s population is expected to remain stable at 740m. The median age of Africans is about 20 years, according to UN data, whereas the EU estimates the median age of its citizens is about 43.

In the age of the smartphone and social media, it is easy to understand why increasing numbers are planning the often perilous journey from Africa to Europe: many have already made it and can share their experience.
Africa is not the only region whose nations’ populations are on the move to Europe. There are also established routes from central and southern Asia, from countries such as Afghanistan and Bangladesh that face many of the same economic and environmental pressures as Africans.

In 2016 alone, nearly 1.3m asylum applications were made in the EU and the European Free Trade Association countries; the top five sources of asylum seekers were Syria, Afghanistan, Iraq, Pakistan and Nigeria. Many more are likely to attempt similar crossings over the next decade.

The wall between Mexico and the US

The wall between Mexico and the US

Migration — legal and illegal — will be a central concern for western politicians over the next decade or more, and western businesses will find it hard to steer clear of the controversy.

To understand the pressures, you simply need to look at some global demographic trends, as well as the impact of climate change on countries susceptible to drought.

The population of Africa, for example, is currently around 1.2bn but is projected to reach nearly 1.6bn in 10 years and to more than double to over 2.5bn by 2050, according to UN data.

By contrast, Europe’s population, currently about 740m, is expected to remain stable. The median age of Africans is about 20 years, according to UN data, whereas the EU estimates the median age of its citizens is about 43.

In the age of the smartphone and social media, it is easy to understand why increasing numbers are planning the often perilous journey from Africa to Europe: many have already made it and can share their experience.

Africa is not the only region whose nations’ populations are on the move to Europe. There are also established routes from central and southern Asia, from countries such as Afghanistan and Bangladesh that face many of the same economic and environmental pressures as Africans.

In 2016 alone, nearly 1.3m asylum applications were made in the EU and the European Free Trade Association countries; the top five sources of asylum seekers were Syria, Afghanistan, Iraq, Pakistan and Nigeria. Many more are likely to attempt similar crossings over the next decade.

The US faces similar problems. Negative reactions to illegal immigration from Latin America helped drive the rise to the presidency of Donald Trump, with his famous promise to “build the wall” between America and Mexico. Flows of illegal migrants have slowed in recent years, but as long as there is a significant wealth gap between the US and Latin America, the temptation to move north will be strong.

Western politicians will be on the front line of those framing a response to migration pressures, but business is also likely to be drawn in. That is because the political pressure to control immigration has fused the question of illegal migrants with the broader one of competition from immigrant labour.

President Trump has promised not just to crack down on “undocumented workers”, but also to restrict the use of work visas for skilled migrants, a group particularly favoured by the tech industry.

An Eastern European seasonal worker on a farm in West Sussex

An Eastern European seasonal worker on a farm in West Sussex

The UK government, meanwhile, has promised to bring legal immigration down into the “tens of thousands”, which would mark a very sharp reduction from current levels.

Policies such as these have implications for all businesses in prosperous western countries. For example, the survival of fruit growers in California and the east of England, which rely on a supply of low-cost migrant workers to pick crops, could be threatened if the flow of workers is disrupted.

Higher up the value chain, tech companies in Silicon Valley or Britain’s Silicon Fen are accustomed to being able to hire skilled workers from all over the world: a survey of Silicon Valley businesses found that 57 per cent of tech workers were born outside the US.

Gideon Rachman on how businesses should prepare for the backlash

From a business point of view, it makes sense to lobby for a liberal migration policy. But business people who get directly involved in these most sensitive of political matters become vulnerable to a political backlash. George Soros, the billionaire financier, has been the subject of a vicious campaign by the Hungarian government for speaking out in favour of refugees’ rights. Large businesses that enter controversial political debates risk consumer boycotts or pressure from investors and the media. Many would prefer to keep their heads down, particularly at a time of increasing polarisation.

Even those business people who restrict themselves to vouching for legal migration are potentially vulnerable amid mounting criticism that such policies favour companies at the expense of indigenous workers. As public opinion hardens against the forces of globalisation, business people will need to think hard about whether they want to court further controversy by wading into the migration debate. Gideon Rachman

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II. China:
‘heaven and earth will change places’

For the US and China, the next decade holds the promise, as the Chinese phrase has it, that “heaven and earth will change places”: the world’s rising superpower may overtake the incumbent as the biggest economy in the world.

There are already signs of a shift in the balance of power. It is likely that, at current rates of growth, China by 2026 will eclipse the US in terms of gross domestic product, according to the Economist Intelligence Unit; other sources expect the transition to occur several years before that. China is already challenging the US as a hub for global technological innovation, particularly in areas such as big data and renewable energy.

Watching the news on a mobile phone at a recycling station in Shanghai

Watching the news on a mobile phone at a recycling station in Shanghai

As these changes come to pass, they will undoubtedly influence political alliances and the stewardship of the global economy. For many businesses around the world, however, the impact is likely to be much more direct.

Geographically, this could mean that places such as Shenzhen, on China’s border with Hong Kong, and Hangzhou — the city near Shanghai where Alibaba, the ecommerce giant, was founded — challenge Silicon Valley as the global centre of cutting-edge tech.

Big shifts are already under way. China is catching up with the US in its creation of unicorns, or start-ups valued at $1bn or more. In June 2016, one-third of the world’s 262 unicorns were Chinese, representing 43 per cent of the $883bn worldwide valuation attached to these companies, according to the McKinsey Global Institute, the consultancy’s think-tank.

If the value of funds being channelled into “big data” innovation in China is any indication, this trend is set to continue. As of last year, the world’s second-largest economy ranked in the top three countries for venture capital investment in some particularly competitive fields of digital technology, including virtual reality, autonomous vehicles, 3D printing, robotics, drones and artificial intelligence, according to a McKinsey report.

Thus, in 10 years’ time, China may have ridden its big-data revolution to pull ahead of its competitors in the west. Trade and investment friction will probably intensify as China competes more directly with US and European technology and brand leaders.

These trends in China are driven not just by money — Chinese consumers are more at ease with tech than anywhere else. The value of their mobile payments outstripped those of Americans by about 10 to one last year, and China’s ecommerce market is about double the size of that in the US.

Companies such as Alibaba — which in terms of stock market capitalisation is closing in on Amazon — are well into a global acquisition spree powered by the huge profits they are making in the domestic market. China’s tech giant Tencent, internet company Baidu and others similarly are eyeing the world’s opportunities hungrily.

In 10 years’ time, the spotlight is set to fall unsparingly on the inequalities in access for investors. China’s economy remains much less open to overseas direct investors — particularly in mergers and acquisitions — than Europe and the US are to their Chinese counterparts.

James Kynge on how China is disrupting global industries through innovation

The risk to US and European companies comes not only from the evolving technological disruptions but also from the possibility that businesspeople may fail to understand the competitive risks of the speed and scale of the changes under way in China.

These sources of tension, if unchecked by deft diplomacy, could combine with geopolitical competition to stoke an atmosphere of great acrimony as China slowly displaces the US as the world’s most powerful nation. James Kynge

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III. Tax: Big Business is watching you

With global public debt close to an all-time high, governments have rarely been so strapped for cash. As they cast around for revenue, it has become clear that they see companies as an important part of the solution. Ten years out from now, businesses will be responsible for collecting even more data on individuals and contributing far more to the collection of tax revenues than they do currently.

The financial problems governments need to solve are severe. Economists at the OECD estimate that as much as a tenth of all corporate tax revenues are lost to avoidance — the legal exploitation of tax loopholes — across the world. Meanwhile, fraud is largely responsible for a failure to collect 13 per cent of value added tax (VAT) revenues in the EU, according to the European Commission. Tax evasion and the informal economy are reported to be responsible for even higher losses.

A woman holds a sign reading "Apple pay your taxes" during a protest against tax evasion in France 

A woman holds a sign reading "Apple pay your taxes" during a protest against tax evasion in France 

In many jurisdictions, companies are being forced to hand over information that could be used to police the tax system against fraud, avoidance and errors. This information is contributing to a vast resource of information about taxpayers. As tax authorities’ hunger for information grows, it demands to be satisfied more frequently. Employers in the UK used to report salary payments once a year but are now required to report them when they are made.

Similarly, filing requirements are becoming more frequent when it comes to VAT. Since July, Spanish businesses have been required to send invoices to the tax office immediately after any transaction. In Russia, millions of cash registers have been automatically sending data to the authorities since February.

Governments are also seeking new ways to respond to the growth of the gig economy — for example, by forcing platforms to help collect tax from workers and users.

The London headquarters of Deliveroo

The London headquarters of Deliveroo

But governments, including the UK’s, want much more. The British authorities are pushing businesses to put more information in the public domain, in the hope of enlisting public pressure to improve compliance and collection. For example, the UK now requires its largest companies to disclose their tax strategy as a means of increasing compliance.

Public opinion has fuelled demands for more information about global business transactions. Financial services institutions are under pressure to help stop tax evasion and there is growing condemnation of the use of offshore tax havens by campaigners.

In a recent initiative by the G20 group of leading economies, banks in more than 100 nations must now collect data on foreign account holders and hand it over to the tax authorities in the holder’s home country so that it can be shared with other governments. The first tranche of information under the system, known as the Common Reporting Standard, was transferred in September.

In another example of this trend, multinationals now need to tell governments where they earn their profits and pay their taxes. This development, introduced by the G20 as part of a global crackdown on tax avoidance, will force businesses to make their first transfer of data this year. The information will be used to give tax authorities a better idea of where to target their audits. Fifty countries have implemented the rules and a further 21 are set to follow.

Some of this information is destined to end up in the public domain. In the EU, banks and oil companies are required to provide detailed public information about their tax payments. In July, lawmakers voted to extend the requirement to all multinationals operating in the EU.

Vanessa Houlder on how companies should prepare for the coming burden

In response to public pressure, many companies are putting large amounts of detailed information about their tax affairs in the public domain voluntarily, although left-leaning politicians, including those in Britain’s Labour party, want even more public disclosure.

Public debt is expected to decline, though only slowly. According to projections by the International Monetary Fund, it will remain higher than 100 per cent of gross domestic product for advanced economies until 2022 — and probably well beyond that. Tax authorities will always want to collect every penny they can, and companies will be at the forefront of their efforts. Vanessa Houlder

IV. Artificial intelligence: black boxes and bias

Facial recognition technology at the Face++ booth during the China Public Security Expo in Shenzhen

Artificial intelligence will soon be like electricity — a resource that almost any digital application or service will be able to “plug into”, giving it extra powers.

That is according to Andrew Ng, the Stanford University professor who was a pioneer of deep learning, a technique behind today’s most advanced image and language recognition systems. The current uses of AI, which include machine learning and predictive algorithms, point to what is to come.

Mr Ng’s analogy hints at the factors that will make AI transformative for many businesses over the next 10 years. It will be powerful and adaptable, operating in the background and often unseen. Its effects will be pervasive, heightening the effectiveness of many different applications. It will also mark a generational change in technology — and business — as significant as the move from steam to electric power.

Richard Waters on how businesses will have to learn to work with AI

Even small improvements can produce big financial returns. The relevance engines used in many online services, for instance, predict what types of content or advertising users might find most engaging. Increasing the chances of them clicking on a link has a direct impact on revenue.

Entirely new AI-powered applications are starting to appear. Some of the biggest advances have come in image recognition systems, which have reached human levels of reliability. That should make it possible to take over tasks such as analysing medical images.

An employee uses a facial recognition device at a factory in Shanghai

An employee uses a facial recognition device at a factory in Shanghai

Language has proved more difficult to crack. Many experts in the field believe, however, that recent breakthroughs point to the same kind of advances already made with computer vision, and that machines will soon be able to “understand” language as well as humans.

These techniques promise to enhance many jobs and make workers more productive. By using machines that can trawl through and understand much larger bodies of information than humans could ever manage, it should become possible to pull out the most relevant material or present preliminary analyses for workers to take further.

Such AI techniques might also cause more disruptive change to entire industries. Autonomous vehicles, for instance, rely on technologies such as image recognition to make sense of what is going on around them, replicating the capabilities of a human driver. Some big carmakers predict they will have driverless vehicles on public roads early in the next decade, with potentially far-reaching consequences for businesses and workers that rely on transport or logistics.

Waymo's self-driving car technology on a road test at its facility in California

Waymo's self-driving car technology on a road test at its facility in California

Deep-learning systems, though, are the ultimate black boxes. Even the engineers who are building them cannot tell precisely why they are reaching particular conclusions from the data they are fed. That raises profound questions about how reliable — and fair — the systems’ recommendations and predictions will be.

The most striking study to date of the potential bias in AI was published by ProPublica, a US non-profit producer of investigative journalism. It concluded that the software used by judges in some US states to predict the risk that a prisoner would reoffend — and therefore whether the judge should grant bail — displayed racial bias.

ProPublica’s conclusions have been disputed by the software developer and by some academics. They are, however, a clear warning to all companies that shift parts of their decision-making to machines in the coming years, that the results from such systems will be only as unbiased as the data they learn from. Richard Waters

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Writers: Gideon Rachman, James Kynge, Vanessa Houlder, Richard Waters
Editor: Emma Boyde
Picture editor: Michael Crabtree
Video: Petros Gioumpasis, The Producer's Loft Studio
Video editing: James Sandy, Oliver McGuirk
Production editor: George Kyriakos
Sub-editor: Philip Parrish
Photography: Bloomberg, Getty Images, Reuters
(c) Financial Times 2017