Can you ever trust a PR man to write a rendition of events that is not entirely self-serving? To Martin’s credit, Tough Calls turns out to be a highly readable - and credible - account of one of the biggest business stories of recent years. — Read the complete FT review
Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, Tough Calls is an insider’s firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn’t anyone who knows the story like Dick Martin. Tough Calls reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.