Over-wrought as they sometimes are, Battelle’s ruminations on Google and the wider implications of internet searching do succeed in making us think more deeply about what life on the web has in store. — Read the complete FT review
The rise of Google is one of the most amazing stories of our time. Google’s enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. The Search contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.