Synopsis

Founded in 1973, Patagonia has a cultlike following among hardcore alpinists and Wall Street traders alike, posting sales of more than $1 billion a year. At the heart of the story is Patagonia’s founder, legendary rock climber Yvon Chouinard. He started out as a dirtbag—outdoorsmen so uninterested in material possessions they are happy to sleep in the dirt—and he became a billionaire. In the twilight of his career, he gave away Patagonia, committing all future profits to fighting the climate crisis. With exclusive access to Chouinard and the Patagonia team, Dirtbag Billionaire offers new insights into the key moments that shaped the company and sent ripples across the corporate world.